Nice to meet you
PRODUCT DESIGNER SPECIALIST • UX DESIGNER SPECIALIST • LEAD DESIGNER
I’ve been working as a designer since 2005 and I worked in some areas: graphic design, branding, marketing and user experience design.
Since 2017 I've been working as a user experience designer and have experience with all stages of the design process, end to end. In most of my projects, I worked from planning and discovery, including research stages, information architecture, flow and screen design, prototyping, documentation and user testing.
I've worked as a design leader, managing projects and people. I have extensive experience with system design. I created a design process based on the design thinking that I apply to projects today. I can work independently and I also like to work in groups of designers sharing experiences.
I love challenges and searching for a solution to contribute to society is what makes me a designer.
I get inspired on a daily basis, always studying, I like to listen to people, in addition to working in groups to obtain efficient and agile solutions.
INTERESTS
• Design
• Arts
• Literature
• Cultures
• Nature
• Health care
I’m Brazilian and I live with my husband and my little dog.
SKILLS
• End-to-end design
• User research
• Usability tests
• Interaction design
• Information architecture
• Wireframes
• Prototype
• People management
TOOLS
TOP EXPERIENCE AREAS
• Health care
• Finance
• Insurance
• E-commerce
Experience
Professional trajectory
2024 UNTIL NOW
GOL Airlines
• Planning and design strategy in the development of the new GOL airline APP;
• Mapping new features, improvements and innovation;
• Scenario mapping;
• Heuristic analysis;
• Facilitation of alignments and dynamics with stakeholders;
• Creation of navigation maps for the new APP;
• Support the team in developing new solutions.
Brazilian airline
PRODUCT DESIGNER SPECIALIST
2022 2024
Dasa
• Planning and design cordination in seven projects in the financial area of diagnostic clinics and hospitals;
• Self-management;
• Working at all stages of the design process: end to end;
• Co-creations, shares and validations with the users, business analysts, developers, product owners and product managers;
• Creation of flows and design system based on atomic design.
The largest imaging diagnostics company in Latin America
PRODUCT DESIGNER SPECIALIST
2020 - 2022
Philips
• Working in a design system project focused in mobile application and web responsiveness;
• Working at all stages of the design process: end to end;
• Co-creations, shares and validations with the design team, business analysts, developers, product owners and product managers;
• Participation in construction of a online library of documentation;
• Creation of new components based on the atomic design and improvements of existing components;
• Participation in user tests.
Dutch company with technology-focused products and consumer and lifestyle products
SENIOR PRODUCT DESIGNER
2018 - 2020
Essentia Technologies
• Leader in UX/UI design: task planning and prioritization, supervision and approval of solutions; mentoring and training of interns;
• Marketing leader: planning activities and marketing strategies aimed at engagement and increasing conversion; approvals of campaign materials and concepts; and monitoring of digital media placement;
• Interviews and surveys with users to evaluate improvements and gather requirements;
• Competitor research for requirements gathering and usability analysis;
• Immersion with specific professionals to deepen the user's needs and pains;
• Creation of content, sitemaps and navigation flows;
• Creation of functional prototypes with proposals related to design, usability and UX;
• Creation of interfaces with new proposals or improvements related to design, usability and UX;
• Usability tests with users to validate results and/or define improvements;
• Creation of style guides for developers and designers;
• Iconography creation;
• Development and improvement of all Easy Health platform tools, Easy Patient app and landing page;
• Participation in events to publicize the platform and capture improvements in the user experience
Complete management of clinics and medical offices
LEAD AND PRODUCT DESIGNER
2018 - 2020
OmniHunter
• UX/UI consultancy for application of improvements in system platforms;
• Creation of application navigation tutorial;
• Creation of presentations for investors.
Omnipresence in repossession of movable properties given as warranties
UX/UI DESIGNER
2016 - 2017
Angeloni
• Research of competing e-commerces;
• Survey of requirements for the development of new projects and application of improvements;
• Creation of wireframes;
• Creation of navigable prototypes;
• Creation and application of interface improvements on the network's websites, mobiles and desktop;
• Development of purchase trajectory for mobile, considering design, usability and UX;
• Development of materials for programmatic media, Google Ads and social networks;
• Development of iconography packages for the network's websites.
The largest supermarket chain in southern Brazil
UX/UI DESIGNER
2003 - 2008
Lupi & Associados
• Analysis of market, policy and focus group, quantitative and qualitative research;
• Data collection and reporting;
• Development of personalized presentations;
• Training of research teams;
• Elaboration of research questionnaires.
Market and policy research
SENIOR RESEARCH ANALYST
Always studying
XP Educação
Postgraduate in Interaction Design - MBA
2020-2021
Faculdade Energia de Artes Aplicadas
Bachelor's degree in Design
2014-2017
Imagine School
Front end technician
2016-2017
Education
Licenses and certificates
Communication and oratory, 2023, Escola Conquer
Culture and learship, 2023, G4 Education
UX Strategy, 2020, Mergo
UX Research, 2020, Catarinas
UX and Design Thinking, 2020, Udemy
Design Sprints, 2018, Udemy
Metric for digital products, 2018, Funeel
Have any questions?
If you have any questions or projects to get together, feel free to contact me.